Search Engine Optimisation
Drive viewers to your website through search engines. Improve your website, generate organic traffic, and deliver content your audience wants to see with our affordable SEO packages in Melbourne.
What is SEO?
Search Engine Optimisation (SEO) is about increasing the quality and quantity of traffic to your website by improving its position in search results. It involves improving components of your site, including content, links and technical aspects, to make it easier for search engines to understand and present to users. SEO provides key information on what your target audience is interested in seeing, making your site relevant and user friendly.
Why do you need SEO?
Brand Exposure.
Just google it. Google processes around 63,000 search queries per second. Search engines have become an integral part of our lives. Using local SEO specialists in Melbourne improves your chances of appearing ahead of competitors for relevant search results, increasing organic traffic, establishing a stronger brand and improving overall market share.
Build Credibility.
Organic search is the trusted voice in digital marketing. Other marketing channels are effective, but people have trust for brands that appear favourably in organic search results. SEO improves your chances of ranking higher in search results, helping win favour with people when they perform searches.
Increase sales. Grow your business.
The main objective of search engines is to present the best information to users. Search engines match search queries with the most relevant content from websites in their index. Through affordable SEO that doesn’t break the bank, you can use this information to find opportunities, offer more and serve customers better.
Maintain your position in market.
User behaviour is constantly changing and search engines are always rolling out updates to improve their platform, which have a huge effect on search rankings. Using a professional SEO service will ensure your brand is unharmed and your site adapts to algorithm changes in a positive way, maintaining rankings and winning favour with Google.
Long term success.
It is widely known that content is king. The best content earns a spot at the top of search results. If it is good enough, it results in sustained, long term traffic. Our SEO experts ensure that content is relevant and serves users well so that it ranks favourably. Appropriate content will solidify your spot at the top of search results.
Master your SEO strategy
How does SEO work?
Our work is built around three pillars: on-site, off-site and technical SEO. These are designed to ensure your site appeals to search engines and to users. All three components work together and help your site appear more favourably in search engine results pages.
Technical optimisations are those related to making your website more crawlable and accessible by search engines. Improving the technical state of your site can make it more likely to appear in search and rank well. Focus points for technical improvement include site speed, security, and creating an appropriate sitemap.
On-page SEO is all about the content and anything that can be read or seen by a user, including category pages, blogs, headings and images. Using keyword research and a content strategy, we prioritise making relevant, approachable content that benefits readers while also appealing to Google’s ranking signals.
The more your website is referenced by other sites, the more search engines will trust it. This authority gives you a greater chance of ranking for more competitive keywords and reaching the most relevant users. Off-site may include backlinks from other websites, reviews, as well as mentions around the internet and on socials.
Building an SEO strategy
Not all SEO strategies are the same, because no two businesses are the same. We look at the age and size of your brand to tailor a solution for you. With affordable SEO for small businesses in Melbourne, here’s how we get your website ranking in search results.
Website audit
All SEO audit services in Melbourne start with a website review. Here we will analyse your website to find things that are preventing it from ranking in search results. We will assess technical, on-site and off-site components of your site to identify growth opportunities.
Set up
Our audit will guide the focus areas for our campaign. Search engines are unpredictable — every site requires an individual strategy to help it win favour in search results. We will work with you to set goals and develop a roadmap with KPIs to guide the campaign.
Rank on Google
There’s a lot that needs to get done to achieve campaign goals. We connect your site to tools that provide the information we need to help us make informed decisions and ensure the changes we are making will have a positive impact on your site.
Monitor & report
We believe that affordable SEO services Melbourne business owners can depend on requires transparency and honesty. We report honestly and regularly to ensure our clients are always in the loop, making sure we keep our integrity at the forefront of everything we do.
Why use an SEO agency?
We’re best friends with Google
SEO is complicated. We use tools to interpret how websites interact with search engines so that we make informed decisions and provide the best client recommendations. We stay updated on everything happening with Google so that our campaigns stay performing.
Only the right viewers
Having people visit your site is only good if they are converting. We ensure that you are getting the right traffic and that your website is set up for your target audience so that you can turn traffic into sales.
Find the gaps
Leverage content areas that have gaps and be found where your competitors aren’t. Capitalise on trends and niches in your industry to capture a new audience not currently being targeted. An SEO company can help you spot the opportunities.
Meet users where they are
We get to the heart of why people search different phrases and keywords, and use this search intent to produce SEO copywriting Melbourne readers will understand and resonate with. Ranking for the keyword is only useful when it matches the intent, otherwise users will just bounce away. Using professional SEO services is crucial to keeping users active and interested.
Start ranking higher.
Our SEO specialist team is committed to watching your brand grow and helping you achieve those coveted search engine rankings. Get in touch today for more information about our search engine optimisation packages and how we can be the SEO agency for you.
Nothing out of the ordinary, just great results.
Established in 2009, Zest’s experience in the Melbourne coffee space had not translated into the same brand awareness and reputation that many of their competitors had.
Through a detailed SEO strategy, we were able to deliver increased brand awareness and organic traffic to Zest’s website. Zest’s brand began appearing in a number of search results, for desired and competitive keywords like ‘specialty coffee roaster’ and ‘wholesale coffee roasters’. Our keyword optimised blog posts are some of Zest’s most popular pages for organic traffic, while our focus on branded keywords continues to grow their reputation and credibility in the coffee industry.
MARCH ‘22 TO AUGUST ‘22:
202%
increase in
organic traffic.
253%
increase in
keywords ranking
in top 10 positions.
Having struggled through a pandemic where health services were affected by a lack of physical traffic, building awareness of the brand was key to getting clients through the door.
Through a tailored on-site optimisation program, they now have 425 first page rankings —up from 11 a year ago — both for their brand and important services they offer. Organic traffic has skyrocketed with users both local and farther afield. We have augmented this with blog content designed to target quality keywords and establish the brand as a source of credible information. Technical fixes to the website have improved its overall health score and indexability.
IN 2023:
677%
increase in
organic traffic.
365%
increase in
organic keywords
ranking in the top 100.
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