Media Planning and Buying

Be seen and heard in premium spaces, and make an impression your audience won’t be able to ignore.

What is media buying?

Media buying and planning is the process of purchasing advertising time and space on different media platforms, like TV channels, radio stations, billboards and more. The aim of media buying is to give brands the best chance to connect their ads to their target audience. It’s about knowing whose attention you want, and how to get it.


Deliver your unique brand message with our media planning and buying services. Craft a message with creativity and targeting, and build your business with immediate results.

The right media mix

Where do you want your brand to appear? There are an ever-expanding variety of traditional and digital media channels, each with different capacity to reach and affect an audience. With so many types of media buying, we can perfectly tailor your message to where it’ll fit the best.


Deliver your unique brand message with our media planning and buying services. Craft a message with creativity and targeting, and build your business with immediate results.

Target the ones who are always listening. Radio advertising continues to be a leading connector between brands and their audience, and we can tune your business into the perfect frequency. Advertise with the trusted FM and AM stations, dabble in DAB+, or directly target your niche with audio streaming and podcast ads.

Show up where you can’t be ignored. Television advertising remains an unrivalled platform for incredible reach and creative advertising. Expand your brand reputation with commercials on traditional free-to-air, or branch out with new avenues like smart TVs and streaming. Whatever your audience watches, there’s always a perfect channel.

Catch the right eyes in the right places. Creative outdoor advertising is all about delivering key messages with unique visuals that hold attention. Put your brand up on a trusty billboard, or make the most of digital screens to match hotspots for your target consumers. 

Combining the impact of traditional TV with the flexibility of streaming, Broadcast Video On Demand allows viewers to watch what they want, when they want. Advertisers can pick their channels without fear of viewers missing their ads. A receptive audience at the perfect moment.

Getting you live

1. Audience & Channel

We analyse your target audience and where they’re most active to select the perfect blend of media channels and platforms.

2. Creative Concept

Crafting the perfect message in a way that your audience can’t help but remember, and making your brand unforgettable.

3. Budget & Schedule

Our campaign media mix is set according to your budget, and we create the highest quality reach and frequency schedule.

4. Execution & Monitoring

Your ads are delivered according to plan, with our data collection and real-time adjustments optimising performance.

Attention you deserve

Win your share of business with a media planning and buying agency that values you and wants to see you grow. Send us an enquiry to organise a chat about your media options and our marketing strategy planning and consulting services.

Get your campaign off the ground. We’re Better Together.

FAQs

  • Media planning is often considered a part of the overall media buying process. However, both media planning and media buying are distinct processes that play an integral role in creating effective advertising campaigns. The key difference between them relates to the timing of each process. Media planning occurs first and involves using market research to craft a campaign strategy that includes the right mix of media channels for the client and their message. After the plan is finalised, media buying includes the purchasing of the required ad space on those platforms, and negotiations between the buyer and the media vendors.

  • Prior to getting a campaign on air, media planning involves defining the primary goals of the campaign and how its success will be measured. It also includes reviewing the target audience, researching competitors in the space to identify opportunities to outdo them, and selecting the correct mix of media channels. Once selected, it comes down to developing a media schedule that details the frequency and timing of ads, based on the proposed budget.

  • Media planning ensures that your advertising strategy is efficient in its use of your budget, and effective in its message. It does this by specifically identifying the best ways to reach your audience and how you can target them in ways your competitors are not. Having a comprehensive media plan also helps you better evaluate the performance of your campaign once it has begun, allowing you to perform real-time adjustments where necessary.

  • Media planning and buying agencies handle both the development and execution of your media plan, based on your budget. These agencies are responsible for identifying your key audiences and objectives, finding the best channels to reach them, and negotiating with media vendors on your behalf to secure the best rates and value. Media agencies also monitor and report on your campaigns to ensure their effectiveness. At Media Exchange, we also provide additional services like script writing and in-house content creation, as well as wider digital marketing like search engine optimisation, website design and development, and social media.