If you’re reading this article, chances are you own a small business with an even smaller marketing budget, strategising how to use it best. We know that you have worked hard to get where you are and are looking for affordable ways to grow. So now, the pressing question arises… is search engine optimisation (SEO) a worthwhile investment for your business?

Nowadays, it has become increasingly common to discover anything you may want, such as where to dine in your city, the latest sport trends, or upcoming cultural events happening near you, with the touch of a button. So whether you are a business owner, marketing guru, or aspiring influencer, creating short form content can help you reach your target audience, increase your brand visibility, and drive conversions.