Marketing Strategy Consulting
A marketing plan is the schematic for all your advertising and promotion. Develop your strategy early and build sustainable success.
A winning game plan
Good marketing is all about creating opportunities to get you in front of your audience, highlight your difference, and ultimately create value. But no one is able to achieve this without a plan in place that clearly sets out how you plan on doing things, and why. Working with a marketing strategy agency partner gives you the knowledge and experience your business needs to bring all your goals to fruition, and your brand vision to life.
Targeted Communication
Not everyone is going to become your customer, and that’s ok! We define those groups most likely to love you and the ones we think we can convince, and create specific messaging strategies for them. Every word in your marketing communication strategy will highlight your service and show audiences how you make a difference.
No Throwaway
Without well-defined objectives and ideas, brands can end up just throwing a bunch of things at the wall to see what sticks. You might hit on a few things, but you’ll end up draining a lot of your money for no reason. Our analysis of your market and knowledge of channels makes sure that every dollar you spend is coming back stronger.
Size and Scale
No two marketing strategies are identical, because every brand brings a different combination of demographics, products, audience and size. Our strategies aren’t one size fits all — they’re tailor-made for you and whatever stage of life your business is in. And as you grow, we redefine a strategy that will grow with you.
Measurement
Keep everything on target with specific goals and timelines. We keep the closest eye on how your campaign is performing in every key area, report with honesty, and figure out how we can always optimise your budget. We’re never satisfied with ‘good enough’ — delivering quality results is our one and only focus.
On the Same Page
Your marketing strategy becomes the singular reference point for everyone in your business or organisation. A well-crafted strategy gives everyone the same knowledge and defines the overall goals that all efforts are striving towards, helping everyone clearly understand what to do.
Our strategy development process
We like to think of a strategic marketing plan as a brand’s approach to conversation with their audience — what you want to say, how you want to say it, and to whom. Developing a marketing strategy should consider every available avenue before establishing the goals most likely to support your business.
1. Brand Research
We start with the obvious: who are you, where you stand, and what marketing are you currently doing. Don’t be afraid if you’re still really small — everyone has somewhere they fit. We learn closely about your mission as a business and where you dream of going.
2. Key Players
We examine what your competitors are doing and, more importantly, what they’re not doing. Combining this with research into your consumers and target audience segments, we identify the gaps in the market and begin planning how we can fill them first.
3. Communication Goals
We evaluate every communication option to maximise your reach without blowing your budget. Whether it’s a content strategy, traditional channels or a purely digital marketing strategy, we establish clear goals, monitor performance and provide regular tracking updates.
4. Optimisation
An effective marketing strategy can still be made better, and our detailed performance reporting also comes with updates to the strategy, ensuring that you’re always at your best. We openly admit when we miss the mark — but we also work hard to get back to the top.
Become the next success story
Fulfil your business goals
It’s time for your business to take hold of the market. Book your free 30-minute consultation with us or check out our favourite affordable marketing ideas! Learn how you can build your brand the right way with our marketing strategy services.
We’re Better Together.