TV Advertising
Be noticed by millions every day. TV media buying and advertising puts you right in front of your target audience at the best times.
Show up where you can’t be ignored.
Television advertising is one of the most effective marketing channels and has incredible reach. With TV evolving from free-to-air into a diverse and multi-channel platform, including connected TV and video on demand (VOD), there are an ever-increasing number of channels to target the specific audience you want to reach.
Why advertise on television?
The benefits of TV advertising are often unmatched by other advertising options.
Extensive Reach
The average viewer watches over 2 hours of TV every day, and Total TV (Linear + Broadcast Video on Demand) accounts for almost 90% of all ad-supported video viewing. You can guarantee an audience for your TV ads with a variety of channels and forms.
Creative Content
With sound and visuals to work with, and more time with audiences than other media, a TV advertisement allows you to get as creative as possible. Capture everyone’s attention with a unique TV commercial that will have eyes glued to the screen.
Buying Impulses
Research says consumers are 11 times more likely to search for a product if they have seen it when watching TV rather than scrolling online. TV commercials complement all your other marketing strategies, building brand awareness and directing customers to purchase.
Diverse Options
Between BVOD, free-to-air and even social video, TV and video viewing is built to reach any audience in ways that suit them. TV has continued to adapt as the world goes digital, and there is no doubt it will continue to be a fixture of media consumption.
Popularity
WIth huge audience numbers that continue to be strong, TV remains one of the world’s favourite advertising platforms. With over 6 video-capable screens living in each household on average, it also remains the favourite media of audiences.
Earn premier placement
The growing digitisation of the world has generated an ever-increasing number of channels and platforms. Partnering with a TV advertising agency can help you navigate this complex and fragmented digital world of free-to-air, pay TV, social video, and streaming services to ensure that your ads are seen and heard all day, every day.
1. Research
We identify who you are and the brand image you’re trying to cultivate, and which customers are most likely to pay attention and act. We examine them closely to connect you with your audience — the heart of TV advertising.
2. Creation
With an understanding of the target audience, we craft unique content that delivers your message in ways they’ll enjoy viewing. Everything produced goes through a stringent process of checks to ensure that it’s ready to go onto any size screen.
3. Channels
In collaboration, we decide on the right TV and video platforms for your brand and your unique advertising content. Whether it’s traditional free-to-air or a newer digital alternative, your brand is placed where it belongs most.
4. Optimisation
With robust reporting structures, we keep track of the reach and impressions your ads are generating through different channels, and make sure they’re performing at their best. If creative or channel changes are required, we make them!
Where are they watching?
Free to Air — also known as linear TV — is arguably the world’s most effective advertising platform. The average Australian watches 2 hours and 24 minutes of broadcast television a day on in-home television sets. Make the most of Australia’s traditional TV advertising networks and get your ads seen by 92% of the population daily every month.
Connected television refers to internet-connected devices that consumers can use to watch content online, including smart TVs, consoles and devices like Chromecast. Connected TV ads are programmable and effective, using a variety of features — targeted ads, interactivity and shorter breaks — to create superior viewing, and promote the future of TV advertising.
BVOD stands for Broadcast Video on Demand — video content delivered by traditional TV broadcasters, funded by ads and free to users. The BVOD Australia market allows viewers to catch-up on linear TV on platforms like 9Now and 10Play. It’s more than just catch-up though — BVOD media gives viewers an ever-growing spread of local and overseas video.
The world’s preeminent social video platform, YouTube has a variety of advertising options, including short 6-second bumper videos, mid-length unskippable ads that vary between 15 and 30 seconds, and TrueView for Action campaigns. These include a customisable headline and call-to-action button that will deliver customers directly to your site.
The attention you deserve.
With broadcasters, streaming services and other providers continuing to report growth in viewership, our media buying and TV ad services represent a great opportunity to make a statement, deliver your message, and reach your target audience on multiple channels. Get started on your TV advertising campaign today!
FAQs
What is the cost of advertising on TV?
Your TV advertising cost will be based on a CPM (cost per thousand impressions) model, and depends on your budget, how long your ad is, and when you want it to be placed. Placing a commercial on TV during segments or shows with high viewer numbers will cost more per spot; however, overall costs may be less per thousand viewers reach.
Is TV advertising still effective?
People continue asking: “is linear TV dead?” Absolutely not! Despite many predicting a steep linear TV decline, commercial TV continues to bring in strong viewer numbers and reaches a greater audience than any other media form. Between linear TV advertising, BVOD marketing and connected TV advertising, any brand can find their audience.
How to measure TV advertising effectiveness?
The effectiveness of television commercials is measured with overall audience numbers and ratings, and which demographics are watching. Custom audience segments can then be measured in digital search and engagement, matching up with your target TV audiences to see whether they have converted online.
With BVOD and connected TV, you can be more certain of who is watching with digital tracking and targeting, but free to air can still be used in conjunction with digital analytics to track conversion, albeit a little less directly.