Search Engine Marketing
Generate qualified traffic to your website with paid search advertising. Choose your keywords, set your budget and earn your share of the market with a tailored search engine marketing strategy.
What is SEM?
Search Engine Marketing is the use of paid advertising to reach target customers on search engines. Having an impressive website and informative blog posts is not enough to reach people anymore.
SEM allows brands to attach their ads to certain keywords, appearing for consumers using those terms in online searches. Choosing the best keywords to generate conversions is a difficult task, but we have the right tools to help you identify where you fit in best.
Our search engine marketing services will get your business online and transform you from unclickable to unmissable.
Why use a search engine
marketing agency?
Search engine marketing agencies can powerfully drive traffic and sales for your brand. Our approach to paid search advertising is audience-focused: we are determined to deliver your brand’s message in a way that audiences want to see and will be receptive to.
Top of the Search
We prioritise your ad appearing at the top of the page for the most relevant searches. Ranking first on Google is amazing, but if it isn’t for the right searches, people will quickly bounce from your page to the next. We establish the keywords that combine effectiveness and accessibility to ensure the right people are seeing your ads.
Targeted Messaging
Our SEM strategy building is done with your target audience in full focus. We craft your brand’s message in a way that prioritises the right readers, and control when they appear on search engines, and who they appear for.
Campaign Integration
By ensuring you are right there when people are searching, search engine marketers can make your other traditional advertising or organic search results more effective. Having a great radio jingle or social media ad is fantastic until consumers can’t find you online. Our search marketing specialists ensure all your efforts come together for overall brand success.
Optimised Spending
With the Cost Per Click model, you can experiment with different ad types and copy to see what works and remove what doesn’t — all without losing any money! With monitoring and assessment, we can continuously optimise your campaigns for best performance.
Our approach to search engine marketing campaigns
The benefits of paid search make it a valuable investment for any brand. Our search engine marketing solutions will help you be seen when people are searching.
Keywords
We examine the terms and phrases customers are using to find products or services like yours. We build a plan around these keywords and estimate the cost-per-click (CPC) for your brand.
Find the consumers — don’t wait for them to find you.
Budget
Your ads will go as far as your budget takes them. Take advantage of the cost-per-click system where you only pay when people click on your ad. Set a maximum CPC bid and let the search engines take control.
Pay when your ads are used; save when they’re not.
Advertising
Writing and designing your ads is our speciality. We’ll craft engaging and powerful ads that do more than make people aware of you, but also generate a buying impulse. Balance our insights with your attributes.
Get the leads flowing and clicks soaring.
Optimisation
We track how your ads are performing to determine where your budget can be directed most effectively. We’ll show you how much it costs to generate a new lead and update the strategy based on performance.
Optimise for the best return on investment.
Where are they clicking?
Search Campaigns
Appear at the top of the search results page when people search for relevant keywords. Target your ads based on location, time of day and demographics. Reach your audience with the content they’re looking for, at the right moment.
Shopping Campaigns
Show off your products directly on search engines with shopping ads, which can appear with copy and images. Generate a buying impulse in your customers by showing them exactly what they’re paying for.
Display Campaigns
Place your ads on the sites and apps that your target audience frequents. Appear next to related content or services and prime your brand in consumers’ minds, so that when they’re ready to spend, you’re the first brand they consider.
Video Campaigns
Bring your business to life on YouTube with creative video ads. From very short bumper ads to minutes-long product showcases, play your catchy slogan or brand message for all eyes to see.
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Get Your Clicks
Use paid search ads and get your brand to the top of search engine results pages. Own your share of the market with the best search engine marketing company in Melbourne. Get in touch with our SEM expert team to book a digital strategy session and find out how we can make your brand unmissable.
