Outdoor Advertising
Overlook a high traffic area or target your local space. Find your target audience and meet them where they are.
Stay in full view
Outdoor advertising — also known as out of home media — has seen explosive growth over the last 5 years, especially with the evolution of digital outdoor advertising and the opportunity to schedule your advertising. OOH marketing can help you catch the right eyes in the right places. When it comes to out of home advertising in Melbourne, simple messages and unique visuals will capture your audience.
Why use outdoor advertising?
Individuals are exposed to thousands of ads a day, so many of which occur in physical space — in magazines, on billboards, and in retail and rail hubs. Outdoor media buying is a great opportunity to make your message stand out and get noticed.
Mass Reach
Out of home ads never switch off, meaning people can get a glimpse of your brand whenever they are nearby. By placing your ads intelligently, you can have everyone in a specific location know your name, or go for sheer numbers in a high traffic area.
High Stimulation
Contrasting colours, bold images and unique concepts — outdoor gives you creativity on the largest scale. Viewers are attracted to unique visuals, and OOH advertising can prompt them to take further action, like checking you out or making a purchase.
Dominate Space
Nothing quite meets the size of a billboard, but even at slightly smaller scales, your ads can still control entire areas and demand the attention of audiences. Visibility is certain, and our outdoor advertising solutions will make your name unforgettable.
Sustained Awareness
By placing your brand right in front of audiences, OOH media will increase brand awareness and build your name. You can use outdoor as a complementary piece to other strategies, including TV, digital display ads, SEO and radio, creating awareness and sparking actions.
Outdoor strategy
Creating outdoor ads that give your brand an edge is a process that requires careful planning and creative thinking. Here’s how we collaborate with you to make sure your name is owning everyone’s attention.
1. Audience
Before anything else, it’s necessary to understand who you are trying to speak to, otherwise you will just be placing ads without reason or return. The best outdoor advertising is where your audience is likely to be, and uses the types of media they will pay attention to. Outdoor might be one-way, but it helps audiences begin a conversation in their minds.
2. Creation
You may only have a limited amount of time when someone is paying attention, so you have to make it count! Our media buying and creative experts will ensure that every image, graphic and word is coordinated with your brand identity and made to generate an action from your audience. Everything is carefully considered and deliberately chosen.
3. Placement
Ads only really work when they’re reaching the right people, particularly outdoor advertisements. With people constantly on the move, you need to place your ads in exactly the right spaces. Depending on your campaign goals — whether it’s high traffic and impressions, or close local impressions — we’ll craft a placement strategy tailored to you.
4. Tracking
While we can’t keep track of everything directly, we can integrate with digital analytics to get an idea of how effective your outdoor ads are. Our tracking analyses audience segments for effectiveness, including purchases and impressions on other media channels, while digital updates to outdoor media can also provide direct information on foot and vehicular traffic.
What are they looking at?
The types of outdoor advertising you choose should be built around creating a connection with your audience. With so many advantages of outdoor advertising, it might be time to consider how you can use it for your brand needs.
The tried and true outdoor standard. Reach people while they’re driving, walking or just in the area with billboard advertising. With the advantage of size, ads on billboard sites can be endlessly creative and powerful. Could anything be more satisfying than watching people crane their necks to see your brand?
Bus shelters, street furniture, trams, trains and any other open space — you can probably put an ad on it. Street and transit advertising is one of the most dominant forms of marketing, providing brands the opportunity to leave a lasting impression on the population. Meet your audience exactly where they are, and wherever they’re going.
DOOH advertising combines traditional marketing channels with modern technologies, creating digital outdoor advertising that allows for programmatic ad display, retargeting opportunities and live updates. Digital ads and DOOH media can help you schedule and reach your audience precisely.
Promotional Material
It doesn’t always need to be massive! We can design small promotional materials like advertising boards and flyers for you to display and catch foot traffic. And we can help if you want it a little bigger too, with creation of car wraps and banners that will ensure your brand is always able to be seen.
The only thing being seen.
Whether it’s billboard media, DOOH marketing, street, trams, buses, or a classic print ad, our outdoor media agency will put you in all the right places. Where your audience is, you will be too. We’ll help you build name recognition and own the Melbourne outdoor space.
We’re better together.