Technical
Optimisations to make your website more crawlable by search engines. Improving technical aspects like site speed, sitemaps and internal links make it more likely to rank well in search results.
On-Site
Anything that can be read or seen by a user, including category pages, headings, blogs and images. We prioritise making relevant, approachable content that benefits readers and appeals to ranking signals.
Off-site
The more your website is referenced by other sites, the more trustworthy it is. This authority gives you a greater chance of ranking and reaching users. Any mention of your brand is an opportunity.