BTD Lawyers

Services
Industry
BTD Lawyers is a law firm in Adelaide working specialising in criminal, family and traffic law, personal injury matters, and civil litigation. With an award-winning history, the brand proudly represents its clients in a variety of complex cases and provides comprehensive legal advice.

The Problem

Known previously as Barbaro Thilthorpe Lawyers, the firm had appointed a new partner and needed an updated brand identity that included the new partner without disregarding their history and recognition. They wanted the flexibility to be known both as Barbaro Thilthorpe Daniel Lawyers and the shortened BTD Lawyers.

Additionally, their existing website was dated and very template-heavy, and not set up for visitors to convert. This provided a very basic user experience and did not work to compel visitors or generate enquiries.

The SOlution

We worked closely with the team at BTD to identify what they wanted to include in their renewed brand identity and discussed how we could pay homage to their history while still setting up for the future. We delivered three unique brands, including logos, typography, colours and usage guidelines, and with their help refined our work into a single solution.

We prioritised the acronym version of their name while providing options for the full names as well, and injected new complementary colours into their visual identity to maintain their reputation and modernise it.

The Results

Their new branding was used to redesign their website, beginning with wireframes and a prototype that the BTD team could review. Once approved, we developed the full site using WordPress and completed a migration to a new domain, all while keeping the technical profile secure.

This new site still provided all the key information, but delivered it in a more navigable manner, and prioritised making it easy for users to contact the practice. Overall, their new website has a functional and clean interface with a modern visual profile.

See What else we've done