In 2021, we delivered a 10:1 revenue to investment ratio: Ecostar invested $150,000 into social media and generated $1.5 million in revenue. Our paid social ads were custom designed with branded graphics and discounted offers that created a purchase impulse. Similarly, our designs were customised to include season-specific imagery that tied into seasonal sales. All of Ecostar’s paid social ads used a consistent voice and colour scheme, ensuring that every interaction with the brand from the audience reaffirmed and reflected the same brand identity.

These ads and imagery were then reflected in organic social posts, ensuring a consistent brand identity and overall digital presence. Organic social posts contributed to overall brand growth in the last financial year, with Ecostar’s combined channels growing in followers, reach and engagement in the period.