Concave

Services

Photography, Video

Industry

Ecommerce

Concave is an Australian-owned brand that delivers high-performance football boots and quality athletic apparel. With an unwavering commitment to improving athletic performance, the team at Concave are innovative thinkers looking to change the standard in football boot design.

The Problem

Concave had their specially designed boots and a range of casual and performance apparel, but lacked the professional images and videos to truly show it off. With online shopping and ecommerce the main forms of purchasing for many consumers, having high quality footage to promote products is an absolute must.

The SOlution

We suggested that Concave use our content team to build out a range of photo and video assets that could be used to show off their products across a variety of platforms. Our services would include the use of models to prove the comfort, quality and aesthetics of their athletic apparel, and give it the best possible image.

The Results

Our photography and video packages gave Concave the premium content they needed to show off their newest range and continue to establish their name in the sporting industry. Collaborating with AFL superstar and Concave ambassador Jack Ginnivan, we delivered high-quality content they could use on socials, across their website, and in paid advertising.

This improved content provided Concave with more flexibility in their marketing and promotion, and gave them more avenues to build their brand, attract new customers, and become a household name for athletes.