We developed a multi-channel marketing strategy that included both organic and paid social media, photo and video shooting, and paid search advertising. Our content shooting and creation services formed the backbone of the paid search and social strategies, using footage from both within the showroom and other local areas to showcase the vehicles and present them to viewers wherever they were looking.

Our paid social and search channels were focused on targeting local consumers, by appearing for local car dealership searches and general car searches. Appearing in these situations would help to generate a buying impulse, and using both search and social would give us more opportunities to connect with viewers and stand out as a top option. Our organic socials extended on this, giving users a place where they could research the dealership more closely and identify the premium focus placed on customer services and looking after locals.