To build Mimosa’s reputation and establish them as a reputable builder, we built a paid advertising strategy that included both paid search and paid social media, ensuring the brand appeared across multiple touchpoints. By prioritising both channels, Mimosa Homes were able to be seen by more people in the target demographics, and appear as a worthy competitor to larger brands.

This work was backed up by a radio advertising strategy that focused on key areas of opportunity, including metro Melbourne and regional Ballarat, targeting both first-home buyers and families looking to upsize or downsize. We utilised radio stations that had most listeners between the ages of 25 and 49, who were the most likely to fit Mimosa’s ideal customer profile.