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TV Advertising

Prime Time Attention

TV’s multi-channel diversity has transformed it into one of the most effective marketing channels any brand can use. With traditional free-to-air combined with streaming and ever-evolving connected TV technologies, there is no limit to how you can connect with your audience.
Capitalise on TV’s popularity and its capacity for creative advertising to generate buying impulses like few other platforms can. Tailoring your message will ensure no one switches off.

Getting you on air

01

Audience Research

It starts with who you are and the image you’re cultivating before we look at which customers are most likely to pay attention. We understand them, so you can make the best connection.

02

Ad Creation

Unique content will deliver your message in ways the audience will enjoy viewing. Everything goes through a stringent process of checks to ensure it’s ready to go on any size screen.

03

Channels

We assess the right TV and video platforms for your brand and unique advertising content. Whether traditional linear or newer digital, your brand is advertised where it belongs most.

04

Optimisation

Tracking reach and impressions for your ads helps us make adjustments so they stay performing at their best. If any creative or channel changes are required, we make them and roll the tape.

The new star of the show.

Be the commercial they’ll never want to skip.

Where are they watching?

Free-to-Air

Is arguably the world’s most effective ad platform. Make the most of Australia’s free-to-air TV networks and get your ads seen by the majority of the population.

Connected TV

Smart TVs, consoles and streaming devices all include programmable and targeted ads to create a superior viewing experience and hit your audience niche.

BVOD

So much more than just catch-up TV, BVOD lets you reach customers wherever they are, whenever they’re watching. A rapidly growing medium, BVOD ads are a huge market.

Hear from our clients

Andrew Armstrong
Marketing Manager
Selina Soh
Owner of Oakleigh Dental
Conor
Business Manager

See what we've done for others

What is the cost of advertising on TV?

Your TV advertising cost will be based on a CPM (cost per thousand impressions) model, and depends on your budget, how long your ad is, and when you want it to be placed. Placing a commercial on TV during segments or shows with high viewer numbers will cost more per spot; however, overall costs may be less per thousand viewers reach.

Is TV advertising still effective?

People continue asking: “is linear TV dead?” Absolutely not! Despite many predicting a steep linear TV decline, commercial TV continues to bring in strong viewer numbers and reaches a greater audience than any other media form. Between linear TV advertising, BVOD marketing and connected TV advertising, any brand can find their audience.

How to measure TV advertising effectiveness?

The effectiveness of television commercials is measured with overall audience numbers and ratings, and which demographics are watching. Custom audience segments can then be measured in digital search and engagement, matching up with your target TV audiences to see whether they have converted online. With BVOD and connected TV, you can be more certain of who is watching with digital tracking and targeting, but free to air can still be used in conjunction with digital analytics to track conversion, albeit a little less directly.

Reach your audience at the best times

TV advertising helps you deliver your message and make a statement, reaching your target audience through multiple channels. Keen to get on air?

About Us

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Ground/68 Clarke Street

Southbank VIC 3006

hello@mediaexchange.com.au

1300 GOLIVE

Services

Media Planning & Buying

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Social Media Advertising

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Proudly an Australian marketing agency, locally owned and operated in Melbourne. Certified member of the Independent Media Agencies of Australia.

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