There’s no reason to start talking if you don’t know who you’re talking to. We analyse the audiences best suited for you to target, and go deep on what they need, and how you can serve them.
The best radio advertising scripts are as informative as they are creative, delivering your difference in a way that your audience can’t help but remember, and feel compelled to act on.
Consumers need to be exposed to an ad multiple times before it creates a response, and no medium works repetition better than radio. Placing your radio commercials at key times ensures recall.
We cover who is listening and how many times they’ve heard you, keeping a close eye on how this impacts your overall marketing campaigns. We optimise to ensure your audience joins the conversation.
Segments throughout the broadcast of your audience’s favourite FM or AM radio station. Lean into regional or metro stations at the best times.
Reaching listeners on music, podcast and radio streaming apps. Target by location, device, interest, age, genre and more.
The most established and widely adopted standard for broadcasting digital radio. Enjoy advertising on a range of unique channels and niche genres.
There are two overarching types of radio advertising: broadcast ads and on-air live reads. Broadcast ads are pre-recorded, played between music and presenter segments, and include jingles, stories and testimonials. Live reads are delivered on-air by radio personalities where they openly endorse brands or products.
Radio advertising rates will vary based on a number of factors, like your ad’s length, the placement time across the day, frequency, and the station it plays on. We recommend that clients should be prepared for a radio advertising cost in metro city markets of at least $10,000 per month or $100,000 a year before they decide to buy radio.
While it can be difficult to directly know how many people are listening and when, advertisers can make calculated inferences about audiences based on data such as the regular radio surveys. These surveys provide insights into listeners’ ages and time breakdowns. This data helps advertisers pinpoint whether they are reaching their core target audience, providing a measure of the advertising’s effectiveness.
Proudly an Australian marketing agency, locally owned and operated in Melbourne. Certified member of the Independent Media Agencies of Australia.
Let’s be social
