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Outdoor Advertising

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Out-of-home media helps brands catch the right eyes in the right places. Simple messages and unique visuals can capture attention and drive a huge increase in brand awareness. With traditional and digital options available, outdoor ads are a massive brand boost.
Overlook a high-traffic area or closely target your local space. We’ll help you find your target audience and meet them where they are.

Outdoor strategy

01

Audience

The best outdoor ads are placed where your audience is likely to be, so we put a lot into understanding them and the types of media they pay attention to.

02

Creation

You only have a limited time with their attention, so our creative experts ensure every image, graphic and word is deliberately chosen and coordinated with your brand.

03

Placement

Your ads need to be in exactly the right spaces. Depending on your goals — traffic, impressions or local growth — we’ll craft a placement strategy tailored to you.

04

Tracking

While we can’t keep track of eyeballs directly, we can integrate with digital analytics to track purchases and impressions on other channels to attribute effectiveness.

Big ideas need big spaces.

Turn your brand into a traffic-stopper.

What are they looking at?

Billboards

The tried and true outdoor standard. Reach people while driving, walking or just in the area. With the advantage of size, billboard advertising can be creative and powerful. Is anything more satisfying than watching people crane their necks to see your brand?

Street

Bus shelters, street furniture, trams, trains — if there’s open space you can probably put an ad on it. Street and transit advertising provide brands the opportunity to leave a lasting impression on people, meeting them where they are and where they’re going.

DOOH

Digital Out Of Home combines traditional marketing with modern technologies, allowing for programmatic ad display, retargeting opportunities and live updates. Digital billboards can help you schedule and reach your audience with precision.

Hear from our clients

Andrew Armstrong
Marketing Manager
Selina Soh
Owner of Oakleigh Dental
Conor
Business Manager

See what we've done for others

What is outdoor advertising?

Outdoor advertising, also known as out-of-home (OOH) advertising, involves promoting products or services through physical media displayed in public spaces, such as billboards, transit ads, digital screens, and street furniture.

The only thing being seen

Wherever your audience is, we can make sure you’re there too. Build brand recognition and make yourself impossible to miss.

About Us

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Ground/68 Clarke Street

Southbank VIC 3006

hello@mediaexchange.com.au

1300 GOLIVE

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Media Planning & Buying

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Social Media Advertising

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Graphic Design & Branding

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Marketing Strategy

Proudly an Australian marketing agency, locally owned and operated in Melbourne. Certified member of the Independent Media Agencies of Australia.

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