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BVOD Advertising

Engage Viewers Everywhere

Broadcast Video On Demand (BVOD) is an extension of traditional broadcast television, using accompanying streaming services that deliver both on-demand and live viewing for free, accompanied by advertising. BVOD combines the reach and popularity of traditional television advertising with the portability and choice of modern streaming. BVOD allows viewers to watch what they want, when they want, able to access both the live broadcast of Australia’s free-to-air channels and a deep catalogue of on-demand programming.
Advertisers can specifically target when and what their audience is watching. Work with us to create unique BVOD ads that reach your audience exactly when they’re most receptive.

Building a commercial

01

The right program

What does your audience like to watch? That’s the first question we answer, using that to guide exactly where we want to place your ads to get the most engagement from your target consumers.

02

A tailored message

Every ad is designed to appeal to your audience, by giving them information, solving a problem or making an offer. We package these pieces in something creative and distinctly memorable.

03

Timing it right

How many people see your ad and how often is the backbone of a media campaign. Using close research and expert insights, we carefully put together a schedule with the perfect balance.

04

Making adjustments

There’s no set and forget — we closely examine how your campaign is performing and fine tune it to maximise effectiveness and minimise waste. It’s all about your campaign’s success.

Ready to binge on your success?

Every campaign is a must-watch episode.

Benefits of BVOD advertising

Active audiences

BVOD is all about leaning in, with viewers not constrained in what they watch, but able to deliberately choose what they watch. Viewers aren’t there passively — they’re active and attentive.

Highly trackable

Viewers need an account to be able to view BVOD content, helping us better understand exactly who is watching. This data ensures greater insight into the effectiveness of your campaign.

Digitally connected

BVOD is built for the internet age, inspiring audiences to go straight from viewing an ad to an online search, minimising the time and energy it takes to get a viewer from watching to acting.

Hear from our clients

Andrew Armstrong
Marketing Manager
Selina Soh
Owner of Oakleigh Dental
Conor
Business Manager

See what we've done for others

What is the difference between BVOD advertising and television advertising?

BVOD and TV advertising both provide a powerful, creative avenue for brands to grow their business, combining visual and audio elements to create memorable campaigns. The difference is in their delivery, with TV ads fixed to specific times of the day, and BVOD ads able to be deployed more programmatically based on the program or specific audiences. TV ads often garner more viewers overall, but BVOD can target specifically the right viewers.

How do you measure the success of a BVOD campaign?

A BVOD campaign is measured using a variety of metrics, including traditional indicators like reach and impressions based on TV ratings, and more digital metrics like completion rates, which is how many viewers watched an ad in its entirety. If the ads are linked to a webpage, we can also measure through interaction and click-through rates. BVOD campaigns are also considered alongside any uplifts in brand awareness, as well as foot or website traffic.

Built for the modern viewer

The right media campaign is all about knowing where your audience is and how to reach them. With so many viewers switching on BVOD, there’s never been a better time to explore our full suite of media buying options. Create your own bespoke BVOD marketing strategy with Media Exchange. We’re Better Together.

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Ground/68 Clarke Street

Southbank VIC 3006

hello@mediaexchange.com.au

1300 GOLIVE

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