We redesigned and developed an updated website for the College and developed a sub-website specifically for their curriculum information. To complement, we worked to build brand credibility and direct enquiry to the website through radio advertising, targeted at parents of high school-aged children. This was partnered with paid search advertising to ensure anyone on search would be able to easily find the College in response to the ads, and also when searching for secondary school options.

We also ran paid social ads for specific events including open days and information nights to create more directed interaction with the brand. All of these advertising strategies were supported by ongoing organic work on social media and on their website through SEO content writing. This ensured that the College appeared active, engaging and approachable across all touchpoints, and that we were providing quality content for the existing community.