St Francis’ updated websites have helped to increase engagement with the brand, and our targeted social and search advertising continue to deliver clicks and actions every month. Our campaign accounts for the seasonality of school-based searching, prioritising key events during peak times, and running lead-generation campaigns during off-peak times.
Our campaign delivered a steady stream of actions including calls and lead form fills from prospective parents and families, and we enjoyed a high click-through rate and action rate. Our paid social efforts were also complemented by continued work on organic socials, which have seen dramatic year-on-year growth in key metrics of impressions, reach, engagement and followers.
