We recommended a two-fold approach: combining targeted SEO work to build their profile and awareness with paid social media advertising to better generate leads and interest. We optimised their existing features pages with more targeted headings and keyword usage, and added industry landing pages designed to rank for industry-specific search terms and reach professionals with targeted information.

We also wrote blog content with tips and ideas for trade and service professionals to help them start and grow a business, and created gated downloadable resources to capture leads and introduce users to Mira. To try and redirect user interest from competitors, we also set up comparison pages to highlight Mira’s advantages over other softwares.

To improve conversions and sign-ups, we established a paid social media campaign and conducted a photo and video shoot to capture content specifically for advertising and use on the website. Combining statics, carousels, testimonials and video footage, our ads targeted potential users at all stages of the funnel, showcasing Mira’s features and how the software benefits its users.