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El Jannah

Services
  • Digital Audio, Organic Social, Radio Advertising
Industry
  • Hospitality
El Jannah is one of Australia’s fastest-growing quick-service restaurants (QSR), and arguably its most-loved charcoal chicken brand, with a loyal following that was established in Sydney and has now expanded throughout the country.
Summer Campaign, Dec ’25 to Jan ’26

$938,715 Total campaign value

11x Value vs Investment

18x Return on Ad Spend on digital audio

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The Problem

While El Jannah had an established and passionate customer base, they wanted to significantly amplify their brand awareness ahead of a key summer period, which is one of the most competitive times of the year in their category. The challenge was to reach a broad audience of food lovers across both Sydney and Melbourne, extending beyond their loyal base and reaching new patrons. However, we wanted the investment to be clearly tied back to tangible results, not just passive recognition.

The SOlution

We developed a multi-network radio advertising strategy and media buy designed to maximise reach and value across the Melbourne and Sydney markets. For the most effective investment, we strategically partnered with Radio/Audio networks that have strong listenership among people aged 18 to 54, reflecting El Jannah’s core customer profile.

The campaign included some fun 30 second creative messaging with featuring the voice talent of comedian ‘Rob Shehadie’ (best known for starring in hit TV comedy Fat Pizza) and messaging with a clear limited time offer in market for the campaign period with the ‘The OG Chicken Meal – $45 for 2 x Charcoal Chickens, Garlic Sauce, Chips & Pita Bread’.

Across the campaign period we negotiated exceptional value, generating extra commercial spots across peak listening periods on all networks at no extra cost. To complement the radio broadcast ad campaign, we ran Digital Audio advertising across streaming platforms, ensuring El Jannah’s message reached audiences wherever they were listening. With tracking pixels enabled on El Jannah website and web app, we were able to directly measure the impact of this component and demonstrate clear return on investment.

The Results

The Summer Campaign delivered outstanding results across the board, generating a total combined radio broadcast value of $938,715 against an initial investment of nearly $86,000 — an 11x total value vs investment return. The digital audio component delivered a further 210,777 impressions, reaching nearly 66,000 individuals at a frequency of 3.2, deepening El Jannah’s brand recognition. With conversion tracking in place, we recorded over 670 purchases totalling over $59,000 in tracked revenue, which was an 18x ROAS for their investment of $3,300.

These results built on the success of an overall Branding Awareness Campaign we ran in 2025 from February to September, which delivered 775,000+ impressions and tracked thousands of purchases at an average value of over $75. In totality, these results demonstrate the positive impact of a sustained radio and digital audio presence.

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