The team at 1800 started by onboarding for SEO and paid ad creation, but to give them a greater chance at reaching customers and building their reputation, we wanted to develop a new creative brand positioning. Starting as a container design tagline, we hit on ‘Get Stuffed’ as the centrepiece of this new brand identity, using the humour and colloquial aspect to generate attention while also communicating the business’ key service.

This brand positioning was deployed across physical assets, like their storage containers, service brochures, and through a renewed paid digital advertising strategy. The centrepiece of our advertising was a premium brand video, which presented 1800 We Store It as the only reliable solution for clutter in a relatable, humour-filled way.

On the SEO front, we started by auditing the site and all its existing pages, identifying key areas of duplication and paring back the number of pages. Once we had a solid sitemap to use going forwards, we began optimising key service pages, and updating the visual frontend to better deliver information and avoid unnecessary scrolling. We prioritised adding multiple paths to conversion and internal links, to keep users on the website.