Arki Building Surveyors

Services

Branding

Industry

Building Surveying

Arki Building Surveyors is an independently owned firm based in Docklands that specialises in building inspections and compliance work across the industry. Established in 2009, Arki’s mission is to offer expert assistance to homeowners, builders, architects and other professionals on compliance matters, while delivering all their work with a personal touch.

The Problem

Arki’s directors had seen growth over the years but felt that their branding and identity were not adapted to the modern industry. Their existing branding used the full ‘Arki’ name as the logo, but they were hoping to update their visual identity by creating a more minimal logo mark. However, given that their business has over 15 years of history and many existing industry connections, they wanted their updated branding to maintain some connection to the past, and not be a complete departure.

The SOlution

We proposed three brand identities to Arki’s directors, and worked closely with them to identify the aspects they liked the most, and what visual elements most represented their business. With their feedback, we developed a complete brand identity update that modernised their look while also maintaining elements from their old branding. This included both primary and secondary logos, complementary typography, and a renewed colour palette that pays homage to their history while also bringing the brand into the modern day. All of this was packaged into a detailed set of brand usage guidelines.

The Results

We isolated the ‘a’ from the original logomark to create a distinct element that is still recognisable. This new icon signifies the brand name while also having an ornate design reminiscent of a three-dimensional room — one of the basic building blocks of construction.

The full logo is finished with the brand name in a new typography, with a unique cut-out in the ‘k’, which not only captures immediate attention, but also evokes the lines and shapes that Arki confidently deals with in its work. The overall typography blends sharp lines with soft edges, proving Arki’s mastery in all forms of building.

The renewed colour palette feels classic and confident, softening the existing colours to feel more modern while also expanding the palette with new secondary hues. Combining blue hues with cream and dark charcoal presents an identity that is equal parts professional, assured and inviting.