Retargeting Ads: How Do They Work, and Are They Worth It?

The one-time viewer. The cart abandoner. The bane of a marketing team’s existence. Potential customers leave the purchasing funnel all the time, whether they’re undecided, not ready to buy, or they genuinely just forget. For businesses, that can mean a lot of lost sales — but they don’t need to stay lost. Retargeting is how […]