Staying on Trend: How to Nail Them on Time

Group filming a social media trend.

Keeping up with social media trends can feel impossible. Algorithms shift overnight. New platforms pop up. Viral moments disappear in hours. What’s popular today might be irrelevant next week, and for businesses chasing every trend, it’s easy to lose focus and your audience along the way. Instead of building a clear voice or long-term brand […]

Retargeting Ads: How Do They Work, and Are They Worth It?

The one-time viewer. The cart abandoner. The bane of a marketing team’s existence. Potential customers leave the purchasing funnel all the time, whether they’re undecided, not ready to buy, or they genuinely just forget. For businesses, that can mean a lot of lost sales — but they don’t need to stay lost. Retargeting is how […]