Sustainability Branding: Building Ethically and Connecting Authentically
Modern consumers are increasingly savvy and concerned with making ethical, appropriate purchases. People want to buy from trustworthy brands, knowing that their money supports responsible business practices and sustainable values. But with everyone now so focused on being a sustainable brand and trying to showcase their reputability — and with some even resorting to misleading […]
More Than a Logo: The Importance of Brand Design in Marketing
Communicating your brand identity effectively. When we think of great brands, one of the first things that typically comes to mind is their logo. With the brands we love, we become attached to these logo images, connecting our positive feelings to the designs. But just because the logo is what we think of doesn’t mean […]
