Retargeting Ads: How Do They Work, and Are They Worth It?
The one-time viewer. The cart abandoner. The bane of a marketing team’s existence. Potential customers leave the purchasing funnel all the time, whether they’re undecided, not ready to buy, or they genuinely just forget. For businesses, that can mean a lot of lost sales — but they don’t need to stay lost. Retargeting is how […]
Paid vs Organic Search — What’s Better for Your Business?
Short-term results or long-term growth? Paid and organic search can give you both, but do they work together?
