Crafting the Perfect Radio Ad: How to Write Creative and Effective Radio Scripts
TABLE OF CONTENTS Before Drafting Ad Length Message Creation Call To Action Creativity and Fun Radio Script Examples POP QUIZ! What company is Frank Walker from? Finish the phrase: “Oh, what a feeling, ______!” Who can get you cooking again? If any of these answers immediately sprang to your mind, it may be in part […]
The Cost of Radio Advertising — Maximising ROI on the Airwaves
Radio ads can be some of the most recognisable, creative and effective marketing for any brand, but getting on the air does come with some costs attached. More than just paying for the commercial airtime or spots themselves, radio can mean budgeting for creative costs including script writing, production, studio time and professional voice artists. […]
Radio Advertising: An Expert Guide to Buying, Measuring and Crafting Radio Ads
Table of Contents What is radio advertising? How does radio advertising work? Radio advertising costs How to measure radio advertising Crafting a radio commercial Why are radio campaigns effective? Other advertising options People are always listening, and the Australian radio audience continues to grow. However, the overall audio space has progressively become more cluttered, with […]
Influencer Marketing: The Power of Podcast Influencer Marketing
Get insights into the hidden superpower that is influencer marketing.
