Crafting the Perfect Radio Ad: How to Write Creative and Effective Radio Scripts
TABLE OF CONTENTS Before Drafting Ad Length Message Creation Call To Action Creativity and Fun Radio Script Examples POP QUIZ! What company is Frank Walker from? Finish the phrase: “Oh, what a feeling, ______!” Who can get you cooking again? If any of these answers immediately sprang to your mind, it may be in part […]
Humans First, Rankings Second: A Guide to SEO Copywriting
If there’s anything that really epitomises the idea of mixed feelings for me, it’s writing on the internet. On the one hand, it’s incredibly accessible. Anyone with a connected device has a way to do it really, whether it’s on social media, a blog or in various forums. The only other thing you need is […]
Who Wrote That? The Good, the Bad and the Reality of AI Copywriting
One of the things I love about media and marketing is that there’s always something changing. Whether it’s how we use platforms, the channels our audiences like most or trends in advertising, you can’t afford to get too comfortable. But I’d be lying if I said I hadn’t felt relatively comfortable in my career as […]
