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Healthcare

Oakleigh Dental Centre

  • Branding
  • Web Design
  • SEO
  • 42.5%Increase in keywords ranking in top 10 positions
  • 308%Increase in search impressions
  • 107%Increase in organic traffic
  • 264%Increase in clicks

The problem

Oakleigh Dental had built a strong reputation within its local community — but that strength wasn’t translating online. Following the impact of the pandemic, reduced foot traffic had exposed a deeper issue: the practice lacked visibility and presence in the digital spaces where new patients were searching. There were two core challenges:
  • Low brand recognition beyond existing patientsDespite over a decade of experience, the practice wasn’t standing out in a competitive local market.
  • A disconnect between experience and digital conversionThe existing brand and website didn’t clearly communicate their expertise, warmth, or range of services — making it harder to convert interest into bookings.
Put simply,the quality of care was there — but the brand wasn’t doing it justice.
Oakleigh Dental — campaign hero

The insight

In healthcare, trust is built before the first appointment. Patients don’t choose a dental clinic purely on proximity — they choose based on perceived credibility, clarity, and comfort. That perception is shaped almost entirely online. We identified that Oakleigh Dental didn’t just need more traffic — they needed a stronger foundation of trust, built through:
  • A clear and consistent brand identity
  • A website that reassures and guides users
  • A sustained presence in search across all relevant services
Because in this category,visibility gets you considered — but trust gets you chosen.

The strategy

Build a brand and digital presence that works together to attract and convert. We approached the project as a connected system, not separate deliverables. The strategy centred on:
  • Repositioning the brand to better reflect their expertise and family-oriented care
  • Rebuilding the website to improve clarity, usability, and conversion pathways
  • Establishing a long-term SEO strategy to generate consistent, high-intent traffic
Rather than chasing short-term wins, the focus was on creating sustained growth through organic visibility and stronger first impressions.
Oakleigh Dental campaign creative 1
Oakleigh Dental campaign creative 2
Oakleigh Dental campaign creative 3
Oakleigh Dental campaign creative 4

Our Strategy

The Execution

  1. Brand Refresh & Visual Identity

    We began by redefining how Oakleigh Dental presents itself to its community. The updated identity focused on: A more modern and approachable aesthetic Clear positioning as experienced, family-oriented practitioners Consistency across digital and physical touchpoints This created a brand that felt both professional and reassuring — critical in a healthcare setting.

  2. Website Redesign & User Experience

    With the new identity in place, we rebuilt the website to better support patient journeys. Key improvements included: Clearer service navigation across orthodontics, cosmetic, and general dentistry Simplified layouts to reduce friction and improve understanding Stronger calls-to-action to encourage enquiry and booking The result was a site that not only looked better — but guided users toward action with confidence.

  3. SEO Strategy & Content Growth

    To drive sustained demand, we implemented a long-term SEO strategy focused on both visibility and authority. This included: Optimising core service pages to capture high-intent searches Developing targeted blog content across key dental topics Technical improvements to site performance, including: Faster load speeds Image optimisation Metadata refinement Over time, this positioned Oakleigh Dental as a trusted source of information — not just a service provider.

Oakleigh Dental website, scrolling through the home page
Oakleigh Dental — campaign image
Oakleigh Dental — campaign image
Oakleigh Dental — campaign image

The results

The combination of brand, website, and SEO created compounding growth over time.
  • 308% increase in search impressions
  • 107% increase in organic traffic
  • 264% increase in clicks
  • 42.5% increase in keywords ranking in the top 10
What began as a low baseline of organic visibility has scaled significantly — with monthly Australian traffic now reaching 5,300+ users, driven largely by content and improved search presence. The site now ranks for over 850 keywords in the top 10, with approximately 40% in the top 3 positions.

Business Impact

Oakleigh Dental has transitioned from a locally known practice to a highly visible, digitally competitive brand. More importantly, they’ve built a system that continues to generate demand — not through one-off campaigns, but through consistent presence and trust. Because in healthcare,patients don’t just find you — they choose you.

READY TO BE NEXT?

Let’s find out what a strategy built specifically for your business could actually do.

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