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Healthcare

Create Fertility

  • Branding
  • Website Design & Development
  • SEO
  • 480%Increase in monthly organic traffic
  • 3448%Increase in keyword rankings
  • 107Total form submissions

The problem

Create Fertility was entering one of the most competitive — and emotionally complex — categories in healthcare. As a newly established clinic emerging from Create Health, they had strong medical expertise and an existing foundation of trust. But as a standalone brand, they lacked a clear identity that could differentiate them in a crowded fertility market. That created a critical challenge. They needed to be seen not just as an extension of an existing clinic, but as a specialist, credible, and trusted provider in their own right. At the same time:
  • Their digital presence needed to support sensitive, high-consideration decision-making
  • Information had to be both clinically accurate and easy to understand
  • The experience needed to feel reassuring, not overwhelming
In a category where trust, clarity, and empathy are essential,the brand couldn’t afford to feel generic or unclear.
Create Fertility — campaign hero

The insight

In fertility, people aren’t just searching for services — they’re searching for reassurance. Patients entering this space are often navigating uncertainty, emotion, and complex information. That means the brands that stand out aren’t the ones that say the most — they’re the ones that feel the most clear, calm, and trustworthy. We recognised that Create Fertility’s opportunity wasn’t just to build visibility. It was to build confidence at every touchpoint. That required:
  • A brand that feels warm, intelligent, and credible
  • A website that simplifies complex information without losing accuracy
  • A search presence that meets patients in high-intent, information-seeking moments
Because in this category,clarity builds trust — and trust drives action.

The strategy

Build a brand and digital ecosystem that supports patients from first search through to enquiry. Rather than approaching branding, website, and SEO as separate phases, we developed them as one connected system — designed to guide prospective patients through a considered journey. The strategy focused on:
  • Establishing a distinct and ownable brand identity, separate from Create Health
  • Designing a website experience that balances emotional reassurance with clinical authority
  • Building long-term organic visibility across key fertility services and topics
  • Structuring the site to prioritise both discoverability and conversion
The goal wasn’t just to launch a new brand —it was to create a trusted digital front door for the clinic.

Our Strategy

The Execution

  1. Brand Identity Development

    We worked closely with the founders and medical team to define how Create Fertility should show up in market — not just visually, but in tone and communication. From there, we developed and presented three distinct brand directions, each including: Logo systems Colour palettes Typography Design principles Through a collaborative refinement process, we shaped a final identity that feels: Warm and approachable Clinically credible Distinct within the fertility category

  2. Website Design & Content

    With the brand established, we designed and developed a website that could support both emotional and informational needs. The experience was carefully structured to: Prioritise access to key service pages Present complex information in a clear, digestible format Encourage enquiry through thoughtful placement of calls-to-action We also developed the full site content, crafting a tone that balances: Professional expertise Empathy and reassurance Clarity and simplicity All content was created in close collaboration with the clinic to ensure complete accuracy.

  3. SEO & Organic Growth Strategy

    Following launch, we implemented a comprehensive SEO strategy designed to build long-term visibility and authority. This included: Optimising all core service and doctor pages Creating informative blog content aligned with patient search behaviour Developing location-specific pages to capture local demand Establishing KPIs across traffic, keyword rankings, and form submissions The focus was not just on ranking —but on attracting high-intent, relevant traffic.

Create Fertility — campaign image
Create Fertility website, scrolling through the home page
Create Fertility — campaign image
Create Fertility — campaign image
Create Fertility — campaign image

The results

The integrated approach delivered rapid and sustained growth across both visibility and enquiry.
  • 480% increase in monthly organic traffic (from 161 to 933)
  • 3448% increase in keyword rankings (from 25 to 887)
  • 13 keywords ranking in positions 1–3
  • 107 total form submissions
The campaign consistently exceeded expectations, with enquiry performance surpassing best-case projections by 39%. Beyond performance metrics, the new brand and website have provided a strong foundation for continued growth — with the internal team now leveraging the identity across social and paid channels to further build awareness. The work was also recognised externally, receiving two Web Excellence Awards in the Health and Medical categories.

Business Impact

Create Fertility successfully launched as a distinct, credible presence in a highly competitive category. By aligning brand, website, and search strategy from the outset, the clinic now benefits from:
  • Strong and growing organic visibility
  • A clear, trusted digital experience for patients
  • A consistent pipeline of high-intent enquiries
Because in fertility,patients aren’t just choosing a provider —they’re choosing who to trust with something deeply personal.

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