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Storage Services

1800 We Store It

  • Paid Advertising
  • Brand Strategy
  • SEO
  • Graphic Design
  • 357%Increase in Meta ad clicks
  • 10,000+Clicks on Google Ads
  • 41%Improvement in average organic search position

The problem

What was broken wasn’t demand — it was perception and direction.

Despite over 20 years in market, 1800 We Store It was being outpaced by competitors who appeared more modern, more visible, and more compelling online.

Key challenges included:

  • A disconnect between brand and market expectations The business was strong operationally, but its brand and digital presence didn’t reflect that — making it harder to compete against more contemporary players.
  • Low-value enquiry mix Marketing efforts were attracting leads, but not always for priority services, limiting commercial impact.
  • An underperforming website ecosystem Previous SEO work had led to an overbuilt site with duplicated content and keyword cannibalisation. Combined with an outdated design, the experience lacked clarity, confidence, and conversion intent.
1800 We Store It — campaign hero

The insight

The issue wasn’t visibility — it was memorability and direction.

In a category filled with functional messaging and interchangeable competitors, most brands were competing on service.

Very few were competing on attention.

We recognised that to shift both perception and enquiry quality, 1800 We Store It didn’t just need more marketing — it needed a distinctive, ownable brand platform that could:

  • Cut through a crowded category
  • Instantly communicate the core service
  • Create a stronger emotional and recall response

At the same time, performance channels needed to be realigned to prioritise high-intent, high-value services, not just volume.

The strategy

Build a connected system where brand and performance work together.

Rather than treating SEO, paid media, and creative as separate workstreams, we aligned them under a single objective:

Drive more relevant demand through stronger differentiation and clearer pathways to conversion.

This meant:

  • Developing a bold brand platform to anchor all communication
  • Refocusing paid media toward priority services and qualified audiences
  • Rebuilding the website structure to support both search performance and conversion
  • Ensuring consistency across every touchpoint — from first impression to enquiry
1800 We Store It campaign creative 1
1800 We Store It campaign creative 2
1800 We Store It campaign creative 3
1800 We Store It campaign creative 4

Our Strategy

The Execution

  1. Brand Platform & Creative

    We introduced “Get Stuffed” as the central brand idea — a playful, colloquial line designed to: Capture attention instantly Differentiate from generic category messaging Clearly communicate the core service This platform was rolled out across: Storage containers and physical assets Service collateral and brochures A premium brand video campaign, positioning the business as the go-to solution for clutter in a relatable, humour-led way

  2. Paid Media (Meta & Google Ads)

    We deployed a dual-channel paid strategy: Meta: Creative-led campaigns focused on attention, engagement, and offer-driven conversion Google Ads: High-intent search campaigns targeting priority services, optimised for conversion rate and lead quality

  3. SEO & Website Optimisation

    We rebuilt the digital foundation to support both discoverability and conversion: Audited and streamlined the sitemap to remove duplication and keyword cannibalisation Consolidated and optimised key service pages Improved UX by reducing friction, simplifying navigation, and minimising unnecessary scrolling Introduced stronger internal linking and multiple conversion pathways The frontend was also refreshed to align with the new brand — creating a more modern, credible, and conversion-focused experience.

1800 We Store It — campaign image
1800 We Store It — campaign image

The results

The integrated approach delivered both scale and efficiency:

  • 2M+ impressions across paid campaigns
  • 64% increase in Meta click-through rate
  • 357% increase in Meta ad clicks
  • 10,000+ clicks via Google Ads
  • 1,700+ conversions at a 16%+ conversion rate
  • 41% improvement in average organic search position

More importantly, the business saw a measurable shift in enquiry quality, with increased demand for higher-value services.

Business Impact

By aligning brand, media, and performance, 1800 We Store It moved from being a functional provider to a distinct, competitive brand in its category.

The result is a marketing system that doesn’t just generate traffic — but drives meaningful, scalable growth.

READY TO BE NEXT?

Let’s find out what a strategy built specifically for your business could actually do.

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